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View all Success Stories. Small and medium-sized enterprise. News Business news Success Stories Events. Create an Ad chevron-down Create a Page. Testing What Works for the Mobile Feed. Published on 20 April But whilst advertisers consider investing more of their video advertising spend into mobile, many are curious about the right way to build video creative for the small screen. Earlier this year, we shared some tips for video creative based on tests that we ran.

We've continued testing and learning since then, and today we're sharing new insights and examples that add to our library of lessons about how advertisers can succeed with video in the mobile-feed environment. We are also introducing new features to make it easy for advertisers to plan and purchase adverts on Facebook in ways that align to how they have traditionally bought television adverts.

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With more demand than ever for people's attention across screens, the opportunity for short-form creative is growing, and not just on mobile. Between and , second television adverts grew 3. The best way to ensure that video creative works in the mobile-feed environment is to build with mobile in mind from the start. When you don't have the opportunity to start from scratch on mobile video assets, cutting, editing and reworking long-form video adverts can be a fast and effective way to create video adverts for the mobile feed.

In early , we tested this process on television creative with a few partners by making small changes to their television adverts to see if the tweaked adverts would connect better with their targeted audience on mobile. Then we ran their original television advert and the optimised version on Facebook and compared the performance of the two adverts. Here are some early successful examples of video creative that we reworked for the mobile feed. We are continuing to experiment and encourage advertisers to do the same so that they can learn which video assets are good candidates for optimisation and which tactics can drive results.

The videos shown below play without sound, as they would in the News Feed. To tell this story on mobile, we pared down the advert's many vignettes to a single story, started with an engaging image of a smiling couple and moved the brand mention 25 seconds earlier. With a shared vision for experimentation and learning, we also partnered with BBDO to apply these simple and fast adjustments to selected client's existing television creative to optimise it for the mobile feed.

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This study's key contribution to research lies in explaining the effects of parents' perceived enjoyment, ease of use and convenience on the intention to purchase and play video games. The findings feed into work on the ethics and developmental issues around the marketing of video games to and for children. People who share a common goal, a set of problems or interests, and who deepen their knowledge and expertise in a specific area comes together via virtual communities. By means of Internet and web based collaborative tools people around the world can communicate without borders.

Education is part of this worldwide transformation and virtual communities that have taken the advantage of ICTs has an important role in improving and enriching learning environments.

A Picture is worth a Thousand Words: Facebook users engage with profile pictures, which is the first component of a user's Facebook Facebook users engage with profile pictures, which is the first component of a user's Facebook profile. This study shows that millennial women between the ages of 18 and 25 curate and commodify Kasch, their Facebook self-presentations. The aim of these millennial women is to have a unique digital identity by consciously showcasing elements like attractiveness, lifestyle, and clothing through profile pictures.

Images are often used for gaining a sense of celebrity status evoked through user's interactions likes, comments, etc. In such social media spaces, women feel pressured to represent themselves as 'hot' or 'sexy' in order to gain attention for the representation of self.

Women are also conscious that their images evoke a range of affect amongst their users. Such affect, informed by patriarchy, predetermines the patterns of self-presentation and perception of female bodies Bordo, This study uses a combination of in-depth, qualitative interviews and self-assessment survey questionnaires to understand the curation behind the profile picture of millennial women in Bangalore. This study conducted survey of millennial women between 18 and 25 years of age in Bangalore.

This paper studies the process behind women's choices of images, the purposes they are consciously aimed at, and the affect-inducing power of engagement anticipated with these images. A modified version of Goffman's framework of Gendered Advertisements is used to analyze millennial women's Facebook profile pictures.

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This study observed that women apply elaborate processes to achieve the 'perfect' profile picture. The profile picture serves multiple purpose for the user including the assertion of one's class, commodification of the self and curating the self based on societal expectations.

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These millennial women were often aware that these images are embedded in patriarchy, and evoke affective response from their users. Perspectivas internas y externas" Disponible en: En estas instanciaciones discursivas emergen patrones identitarios que reproducen estructuras identitarias macrosociales vigentes. Facebook Digital Traces for Survey Research: Survey-based studies are increasingly experimenting with strategies that employ digital footprints left by users on social media as entry points for recruiting participants and complementary data sources.

In this perspective, the Facebook This article presents a procedure that employed the most recent devel- opments in Facebook marketing tools to evaluate the efficiency and effectiveness of an innovative method for recruiting niche and traditionally hard-to-reach respondents. Although the multiple innovations introduced in the method hinder a proper comparison with previous studies, the survey provides evidence concerning the efficacy of the procedure and offers scholars a set of imple- mentations to design future comparable Facebook ad—based surveys.

Challenges, opportunities, and results for effectiveness are discussed in light of a previous survey on Italian adults carried out with a panel-based computer-assisted web interviewing method. This study, in the context of Nigeria, looks not only at the level of access and exposure of youth, but also the extent to which these youth are using Facebook to engender socio-political change in their social milieux. Esistono bugie buone poche e bugie cattive tante: